Local entrepreneur Brittany Best may appear to be just an ordinary working mom, but she is re-thinking retail in the North Metro. Brittany works in the insurance industry by day and runs her children to sports games and activities by night.
But everywhere in between she is making her dream a reality in the fashion business. She started Wanderer Traveling Boutique – a boutique on wheels – on just a dream and a prayer in 2016.
She converted a 6-foot by 12-foot trailer into an entire boutique, squeezing in clothing racks, accessories, hand-curated vintage items, mood lighting and even a fitting room.
“I just love to watch a woman, at any age and any stage of life, come out of that fitting room feeling a little more bold and a little more confident than when she walked in,” Best said.
She brings her trailer to festivals, fairs, concerts, conferences, vintage markets and private parties year-round in Minnesota and Wisconsin. She takes Wanderer to between 45-55 events per year.
One recent event-goer said, “What’s amazing is how she backs into the tightest spaces with ease, whips open the trailer, hooks up the generator – and she’s in business.”
Vintage and unique are specialties
As a licensed fashion buyer, Best has developed a feel for purchasing inventory and what women are craving in different areas and age groups.
She specializes not only in the latest fashion trends, but also zeroes in on important niche markets like vintage and plus-size fashion.
The Wanderer Traveling Boutique was recently a contributor to the Vintage Fashion Show during Minnesota Fashion Week, “Time After Time,” by Rose and Bull.
Best also brought the fashion trailer to WE Fest 2019 this year, and was on the field at U.S. Bank Stadium in Minneapolis for the Minneapolis Holiday Boutique on Nov. 8-10.
“I don’t know anyone who works this hard and yet keeps that passion for it,” a coworker said. “It’s so inspiring.”
Best also partners with area businesses like Hairdo or Dye, a salon in Rush City, to offer complementary product offerings.
“I meet so many other small business owners working hard to meet their goals,” she said, “and I am always honored to just hear people’s stories.”
Best has also been featured at popular Twin Cities events like the Minneapolis Vintage Market and Junk Bonanza to showcase her unique vintage pieces.
Wanderer’s Future is online
Best believes her next logical step is online. Her new online retail store went live on Sept. 26, and seeks to carry that unique Wanderer experience over to online shopping, just in time for the busy holiday season.
The shop can be found at www.wanderertravelingboutique.com.
She has an online presence also on Facebook at @wanderertravelingboutique; Instagram @thewanderertb and on Pinterest.
To see the boutique in person, check out the events schedule on the Wanderer website.
Best’s schedule is full with the demands of her dream, but she’s satisfied with how things are going.
“Seeing someone be the most vibrant expression of themselves,” she said, “that’s what inspires me to keep on pushing through the long days and sleepless nights.”